5 Tips for Building Your Brand Online

Building your brand online is necessary for the growth of your company. I have another article titled "Building Your Brand: 14 Tips on Creating a Brand Fit for You." But this article focuses on the online aspects you may have overlooked. Sophie Elizabeth Smith says, "Branding is the oft-ignored side of digital marketing—a strategy that produces … Continue reading 5 Tips for Building Your Brand Online

Why You Need a Business Twitter Account in 2017

Twitter is a great way to help your business grow. One source states, "As of the third quarter of 2017, the microblogging service averaged at 330 million monthly active users." And there's 67 million users in the US alone as of October 2016. There are many users to whom you could potentially market. Here are 8 reasons why you … Continue reading Why You Need a Business Twitter Account in 2017

11 Reasons Why You Need a LinkedIn Profile in 2017

You already have a solid résumé, several references, and a strong cover letter. So why do you need a LinkedIn profile? As of 2017, LinkedIn, which is owned by Microsoft, claims to have 500 million users in over 200 countries. During the month of January 2017, 227 million monthly active users logged in, and that number … Continue reading 11 Reasons Why You Need a LinkedIn Profile in 2017