Pronunciation: /kənˈvəːʃ(ə)n/

1. the process of changing or causing something to change from one form to another:

2. the fact of changing one’s religion or beliefs or the action of persuading someone else to change theirs. Christian Theology repentance and change to a godly life:

3. American Football an act of converting a touchdown or a down.

4. (also conversion rate) (in the context of online marketing) the proportion of people viewing an advertisement and going on to buy the product, click on a link, etc.

5. Law the action of wrongfully dealing with goods in a manner inconsistent with the owner’s rights:

6. Psychiatry the manifestation of a mental disturbance as a physical disorder or disease


The process by which a word from one word class is used as if it belonged to another class. For example, glue started life as a noun, but is now frequently used as a verb. Many conversions are so common that we no longer notice them, but conversion is also a feature of creative uses of language:
‘I really have some severe doubts regarding this partnership,’ said he, upping and awaying. It is often said that ‘there is no noun in English that can’t be verbed’. (Tom McArthur)


Photo Credit: C.A.H., Preston, England, 2013



Conversion: Defined

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