Approximately 2.73 million posts are written daily. Because of this large amount of content on the web, your next blog post needs to be pitch perfect to stand out in the crowd. But writing the perfect blog post doesn’t have to be as difficult as it might seem.
There’s a lot of pressure behind the word perfect. Posts are going to be different for every writer, depending on what your focus is and for whom you are writing. However, there are ways you organize and write your posts so they can be as perfect as possible. This post will teach you how to write the perfect blog post for your audience and niche.
Writing the Title for the Perfect Blog Post
According to the website Social Triggers, your title or headline will be read more than anything else written on your website. You want to make the title compelling for your target audience to click on and read. Your title should be approximately 65 characters long and contain the keyword for the post, which will be addressed more under the SEO section.
Creating an Introduction
Make your introduction sparkle by including something interesting, such as an anecdote, a fact, or a statistic, to grab the attention of your audience. Including the purpose of your post will enable your audience to know what you are talking about immediately.
Organization is key. Your readers shouldn’t have to work hard to figure out what you are writing. Subheadings make it clear about how you are directing the flow of your post. Using subheadings will make your perfect post clearer to your audience.
Yoast SEO recommends a minimum of 300 words for your article. Others, such as Blog Tyrant, argues that you should be writing at least 2,000 words. The amount of content you write will probably depend on your topic, which should be informative to your audience. Additionally, you’ll want to include links in your article; in fact, the average post has 9.96 links. It’s important to keep your content relative and helpful for those reading—your audience.
Successful blog posts average 3.2 images per post. You will need to select fitting images for your perfect blog post. Images help you tell your story when writing the post, and they can break up lengthy sections of text. But where can you find images, especially free ones? If you need help finding free photos, you can check out my article “10 Sites to Download Free Images.” Choose images that are connected to your niche and related to your post.
Providing a Call to Action
The call to action, often abbreviated as CTA, is the invitation to the readers to keep coming back. You need to give readers options to subscribe or purchase what you are selling. Your CTA can be in several places, such as the sidebar, the header, and the footer. But you’ll probably want to include your CTA in your actual post, as well.
SEO (Search Engine Optimization) is complicated. But basically the better SEO you have for your blog post, the easier it will be for your audience to find posts (and hopefully your posts) that would interest them.
Your keyword for SEO needs to appeal to your audience and connect with your niche. For example, if you’re a wedding planner, you probably aren’t going to be using the keyword basketball, which might be more applicable for a sports audience rather than brides-to-be. Keywords will help your audience find you and your writing! Choose wisely.
Editing before Posting
You’re almost ready to post! Before you do, be sure to go through and edit your article. Check spelling, grammar, etc. There are lots of free, online resources that you can use when editing your post to make it perfect.
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